The Shipping Perspective: 2026 Holiday Shopping Edition

Shipping plays an important role in the eCommerce purchase decision. For many shoppers, it's the difference between completing a purchase and abandoning the cart, and between a one-time buyer and a loyal customer.

U.S shoppers report:

• 96% Shipping shapes their trust in a brand.
• 60% willing to add items to meet free shipping minimum
• 3 in 10 Won't come back after one bad delivery.